We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...

Profitability isn't about chasing new customers — it's about making the most of the ones you already have and streamlining ...

Philly's Old City Media uses experiential marketing to fight retail theft & apathy! Boost your brand experience with ...

When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

Growing your kasi business doesn't require a big budget, you need just the right approach, strong community ties, and smart ...

As U.S. consumers tighten their wallets, budget-friendly restaurant chains such as McDonald's, Chili's and Domino's are ...

As chief commercial officer, she oversees revenue strategy, sales, and marketing alignment—driving growth through a combination of operational rigor and customer-centric innovation. With a proven ...

Berkshire-based IRIS Software Group, which develops accountancy, payroll, HR and education software, has appointed a new chief marketing officer.

MoEngage, which uses artificial intelligence (AI) to help companies in marketing, has raised $100 million from existing ...