A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

Here are six common reasons behind the downfall of e-commerce marketing campaigns. Many sellers believe digital marketing tools make developing a successful e-commerce campaign easy. For example, they ...

E-commerce platforms such as Amazon and Myntra are shifting towards influencer-driven content, reducing reliance on traditional social media. Influencers now create and livestream directly on the ...

Shop the 25 must-have electronics for teens and tweens, including light strips, screen magnifiers, and AirPods.

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

The Hays Convention and Visitors Bureau received a first place Marketing Award for Digital/Online Media at last week’s Kansas ...

Indo National Limited has announced Shardul Bist as its new Chief Marketing Officer, effective October 27. The company ...

Imagine Marketing, boAt's parent, files for Rs 1,500 crore IPO with SEBI; explore investment details and objectives now.