My Melody is getting another stylish headset from Razer, with these high-end gaming accessories adding a sense of kawaii to ...

A new wave of Namco x Sanrio toys has the translucent ghosts from Pac-Man running about their maze wearing hats based on ...

Fans of Sanrio and the alternative kawaii style have a new must-have item: the Kuromi special edition Crocs. The shoes come ...

The fan-favorite collab is back with even more kawaii magic as new Sanrio characters make their debut in the Toca Boca universe Following the success of Hello Kitty’s first integration into the ...

Starbucks and Hello Kitty, the iconic Sanrio cat, have joined forces to launch a collaboration that promises to become one of ...

Two pop-culture icons born in the 1970s are linking arms for the holidays. Starting November 6, Starbucks stores across the U ...

Is this the only place in San Antonio where you can get a tattoo and then spend way too much money on a claw machine?

Bratz x Hello Kitty Collector Dolls drop September 30 - blending bold fashion and kawaii charm in this first-ever collab ...

Starbucks x Hello Kitty Merchandise collection includes lineup of cute merchandise for fans to enjoy the holiday season.

In a land of Sanrio and perfect plushies, meet the monsters who are stealing the spotlight with their “so ugly it’s cute” ...

Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.