Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

The post LEGO introduces SMART Play at CES appeared first on Fan Dads. The LEGO Group has unveiled LEGO® SMART Play, a new ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

At CES, LEGO revealed Smart Play, a new tech infused way to play with LEGO. The systems is powered by LEGO Smart Brick, a new type of brick that features a microchip smaller than a stud on the brick.

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...