Fanatics and lululemon are taking their talents to the ice for a new NHL fan apparel collection. “We’re big hockey fans here at lululemon, and we know our guests are too,” Celeste Burgoyne, president ...

Lululemon ($LULU) stock rose to over 5% in premarket trading as investors cheered the brand’s move into professional sports ...

Justin Bottoms built his sporting goods store from scratch but sold it to a Massachusetts company in 2024. Few things have changed, he said.

Athletic apparel retailer Fanatics is expanding its longstanding relationship with the National Hockey League starting with the 2017-18 season, becoming the official manufacturer of a broad range of ...

Adidas will not return as the NHL's official supplier of uniforms and apparel when their agreement expires after the 2023-24 season, the NHL confirmed to ESPN on Thursday. Sources told ESPN that ...

The Arizona Coyotes are stepping up their fashion game -- and inviting fans to join. On Thursday, the Coyotes announced the appointment of Filipino-American global fashion designer Rhuigi Villaseñor ...