As China’s traditional spirits and premium wines grapple with declining consumption, a significant shift is under way across the beverage landscape. This three-part series examines the challenges ...
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China’s liquor capital faces long march to rebirth as baijiu’s ‘liquid gold’ glory wanes
In Maotai town, baijiu producers diversify offerings while expanding to markets such as Hong Kong and Southeast Asia amid a culture shift and economic challenges As China's traditional spirits and ...
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