The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

The study uncovers how men's shoe designs fail women runners, urging manufacturers to create footwear that meets their ...

“Most so-called women’s running shoes aren’t truly designed for women,” first author of the study Dr Chris Napier – assistant ...

Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

They also described how women’s needs change throughout their lives – such as the need for increased shoe size and width ...

Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...

Shoe designers have been urged to ditch the “shrink it and pink it” approach to women’s trainers. Despite known biological ...

Certified trainers say they save you time and money by eliminating the need for multiple pairs, such as shoes for HIIT ...

In Paris and Milan, a handful of major fashion houses showed dual gender looks on the runways. Some worked, others felt like afterthoughts.

Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs ...