WARC

GEISTE 2026

WARC’s GEISTE framework examines global trends via six key lenses, identifying the major macro-level shifts that will shape the world in 2026.
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Global ad growth forecasts upgraded on social media windfall | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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Five trends CPG marketers need to know in 2026 | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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Agentic shopping threatens retail media’s golden goose | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc

Three learnings from the Cannes Creative Effectiveness Lions 2025 | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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How Kraft Heinz leans into culture to create marketing wins | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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Labubu: What does that mean? | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc

Seoul’s strategy to take on loneliness | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc

Unilever's five-part framework for building brands | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc

Google Zero: What it means and why it matters | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc

Labubu dolls point to China’s growing cultural influence worldwide | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Warc

What happens if you stop advertising? | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.