While the MacBook Neo campaign has been getting most of the attention, a fun new spring campaign in Japan has been promoting ...

Federico Viticci at MacStories is out today with a major update to his Apple Frames shortcut that frames your screenshots with official Apple product bezels. Federico describes Apple Frames 4 as a ...

Apple Japan has launched a series of TV and social media videos with famous local artists and animators taking the App Store logo on creative journeys.

At the same time Apple announced the AirPods Pro 3 last year, the company also introduced a new feature called Live Translation. It makes the idea of the Babel fish, so evocatively described in The ...

Apple is encouraging people to update their iPhones in light of new cybersecurity research that suggests that Russian intelligence, Chinese cybercriminals and other hackers have been using tools ...

If your iPhone 17 gets stuck on the Apple logo and never finishes booting after the iOS 26.3 update, this is usually tied to a settings conflict, an incomplete post-update reindex, a carrier profile ...

An iPhone 16 stuck on the Apple logo or trapped in a boot loop after the iOS 26.1 update is usually dealing with a failed boot process, storage pressure, incomplete update files, or deeper system ...

If there’s one universal experience with AI-powered code development tools, it’s how they feel like magic until they don’t. One moment, you’re watching an AI agent slurp up your codebase and deliver a ...

Apple CarPlay is quite useful for techie drivers who want to use their iPhones for navigation, entertainment, and other tasks while driving. But even though this car interface is designed to reduce ...

Apple just dropped a bevy of announcements, including for its next MacBook Air and MacBook Pro laptops, now equipped with its in-house M5 and M5 Pro and Max chips. The machines will all be up for ...

Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major ...

Forbes contributors publish independent expert analyses and insights. I report on media as well as its intersection with news and culture. Apple News builds its “For You” feed based largely on the ...