Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Lodi city leaders this week said an assessment fee to be levied on local wineries was a much-needed boost to promote the region's struggling tourist industry. The Lodi City Council unanimously ...

EBQ, a leading provider of end-to-end B2B sales and marketing services, today announced the acquisition of Acquirent, a longtime leader in outsourced sales development and go-to-market execution. The ...

Tim Huelskamp's fast-growing newsletter company 1440 has cracked the code on email marketing. He shares his advice.

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

MoEngage, a leading AI-driven customer engagement platform, raised $100 million in funding led by Goldman Sachs Alternatives ...

As chief commercial officer, she oversees revenue strategy, sales, and marketing alignment—driving growth through a combination of operational rigor and customer-centric innovation. With a proven ...

Customer engagement platform receives significant funding to enhance AI capabilities and grow North American operations.

Profitability isn't about chasing new customers — it's about making the most of the ones you already have and streamlining ...

CEOs of Inc. 5000 companies Empify and Wisp share their marketing tips to build bonds with customers, and make them your best ...

Westfalia Fruit presented a new Customer Development team, as the company aims to strengthen marketing, category management, ...

Learn how elite marketers are using ChatGPT to refine strategies, create better content, and unlock growth opportunities in ...