I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down. The make-up brand published their ad online ...

A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers slammed the company for choosing a celebrity who joked about domestic ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...

Are you a soft autumn or a true spring? If you’ve been hearing these terms pop up everywhere lately, it's likely because color analysis has taken over your social media feeds. The idea is that certain ...