My Melody is getting another stylish headset from Razer, with these high-end gaming accessories adding a sense of kawaii to ...

A new wave of Namco x Sanrio toys has the translucent ghosts from Pac-Man running about their maze wearing hats based on ...

Fans of Sanrio and the alternative kawaii style have a new must-have item: the Kuromi special edition Crocs. The shoes come ...

The fan-favorite collab is back with even more kawaii magic as new Sanrio characters make their debut in the Toca Boca universe Following the success of Hello Kitty’s first integration into the ...

The concept of the project is as follows. Fragaria is a land filled with purity, love, and friendship. Recently, this land has become threatened by mysterious forces known as seeds. In response to the ...

“We’ve learned to recognize that brands that appeal to a global audience are powerful,” Arturo “Tury” Sandoval says about FriendsWithYou’s partnership with the Japanese powerhouse of all things cute, ...

Alex Abad-Santos is a senior correspondent who explains what society obsesses over, from Marvel and movies to fitness and skin care. He came to Vox in 2014. Prior to that, he worked at The Atlantic.

Why is one of the world's biggest management consultancies teaming up with the creators of Hello Kitty? On May 20, Sanrio Entertainment Co Ltd and PwC Consulting announced a joint research project to ...

The rainbow-bright world of Netflix’s recent stop-motion series “My Melody & Kuromi” appears overwhelmingly cute at first glance. That impression seems fitting given that one of its stars, Sanrio’s ...