In a land of Sanrio and perfect plushies, meet the monsters who are stealing the spotlight with their “so ugly it’s cute” ...

KUALA LUMPUR, Oct 11 — Malaysia’s adoration for Japanese kawaii (Japanese for cute) metal band Babymetal roared to life once ...

Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.

Between January and July, 395,375 Japanese travelled to Hong Kong, a healthy 32.2 per cent increase on the same period last year. This figure is still, however, slightly more than 46 per cent down on ...

Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power. Dressed in a kimono, Hello Kitty performs a classical ...

BABYMETAL came out of Tokyo in 2010 as an audacious mutation of Japanese pop and muscular heavy metal. With a very young Su-metal singing up front, and two other females dancing beside her, the band ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

Clair Obscur: Expedition 33 is many things—heartwrenching, impressive, a love-letter to the JRPG genre, and, uh, (checking my notes) kawaii, apparently. In case you aren't uncomfortably familiar with ...

Convenience stores, a very American concept for people on the go, were first introduced in Japan in the 1970s. Today, they’re an intrinsic part of life throughout the country – even more so than in ...

Misa Kimura was still a student from Tatebayashi, Gunma Prefecture, when she visited Tokyo’s Harajuku neighborhood for the first time. It felt like stepping into a dream. “Every kind of clothing or ...

Le Sserafim embodies the meaning of “Kawaii” in their newest music video. On Tuesday, the K-pop girl group released the MV for their newest song, showing all five members in separate Sanrio-themed ...