To kick off the start of the 2025-26 NHL season, the league is bringing back some of its freshest looks. Last year, the league partnered with lululemon and Fanatics for its "New Feel of Gameday" ...

After teasing fans with their merchandise last season, Fanatics and lululemon announced Monday that the companies will be expanding their collaboration for this upcoming NHL season. Last year, the ...

Lululemon ($LULU) stock rose to over 5% in premarket trading as investors cheered the brand’s move into professional sports ...

With the NHL season officially underway, the league has teamed up with lululemon once again, expanding its collection to include all 32 teams. The NHL and lululemon launched a partnership exactly one ...

The Boston Bruins have released new home and away jerseys for the upcoming NHL season. Both jerseys feature the team's iconic spoked-B logo and a secondary crawling bear silhouette on the shoulder.

The Seattle Kraken have officially released their 2025-26 NHL alternate jerseys, which are now available for purchase. The Seattle Kraken head into the 2025–26 season looking to return to the playoffs ...

This week, Sports Club Atelier founder Lauren Kyle, wife of Edmonton Oilers captain Connor McDavid, shared a ...

Lululemon and the National Football League are teaming up to release an apparel collection for fans of all 32 NFL teams. The ...

With the NHL season officially underway, the league has teamed up with lululemon once again, expanding its collection to include all 32 teams. The NHL and lululemon launched a partnership exactly one ...