The top 10 advertisers drove 42% of TV ad volumes, with Nestlé India and Star India joining the list and Food & Beverage led ...
Eat clean. Shop smart. Avoid ultra-processed foods. But what does that even mean? “There’s that famous potato chip commercial ...
Manav Sahni, Head of Dairy Business at Nestlé India, says Gen Z and small towns are behind cold coffee's rise, fuelled by ...
India's TV ad volumes declined 10 percent in Jan-Sep 2025, yet Food & Beverages led with a 21 percent share, according to the ...
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Netflix, Seeking to Bolster Ad Reach, Changes Metric to Monthly Active Viewers, Versus Users
The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...
Food and Beverage sector continued to dominate television advertising, accounting for 21 percent of total ad volumes during ...
Food and beverage sector retains 21% share of total ad volumes, with Hindustan Unilever and Reckitt Benckiser leading advertiser rankings, according to TAM AdEx ...
The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...
Netflix is redefining how it measures advertising reach, unveiling a new metric called Monthly Active Viewers (MAV) that it ...
The U.S. President's course lives up to its reputation as one of the world's best but its chances of hosting another major ...
Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.
Snack aisles in the 1970s were full of experiments. Food companies tried out new flavors, shapes, and packaging, often inspired by space travel or pop culture.
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