Adidas Sales Climb to Quarterly Record Despite Tariff-Induced Volatility

Adidas’s quarterly results come as U.S. rival Nike pushes ahead with its turnaround plan, aiming to regain some of the market ...

Adidas Revenues Jump 12% in Q3

Adidas said third-quarter revenues were up 12% year-on-year to €6.6 billion on Wednesday, marking a record-breaking quarter, ...

Adidas North America sales hit by weak U.S. dollar, CEO says tariff impact still unclear

Adidas’ group sales dipped five per cent in North America in the third quarter, weighed down by the end of the popular Yeezy ...
Marketing Week

Adidas ups marketing investment 10% as revenues surge

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.
Devdiscourse

Adidas Navigates U.S. Tariffs with Price Strategy and Supply Chain Shifts

Adidas' sales in North America dipped due to tariffs and a strong euro impacting revenue. CEO Bjorn Gulden explained the firm ...
The Citizen

Adidas braces for late-year hit as Trump tariffs bite into profits

Trump’s tariff policies could cost Adidas €120 million in 2025, as North American sales fall and the brand repositions for growth.
Jing Daily

Adidas’ running business is picking up pace after Samba boom

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

Iyashisa! Orlando Pirates fans go gaga for new Jozi-inspired, limited edition Adidas third kit

South Africa's Premier Soccer League giants Orlando Pirates released their new third kit, by Adidas, on Tuesday, and fans of ...

Adidas shares slump as CEO flags heavy discounting in 'nervous' US market

Adidas' CEO said on Wednesday that "nervous" retailers in the United States were ordering less product upfront as they waited ...