Facing competition from both established brands and upstarts like Dave's Hot Chicken, the Yum Brands-owned chain is leaning into its origin story.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

Kentucky Fried Chicken has announced it’s “entering its comeback era” — and offering customers free buckets of chicken in a bid to get chicken lovers back to the chain restaurant. The chain said it ...

KFC's new Fried Pickles take "golden-fried dill pickle slices that are the perfect crispy bite" and pair them with the ...

KFC launched its “Kentucky Fried Comeback” campaign, offering a free bucket of Original Recipe chicken with any $15 app or website purchase for KFC Rewards members.

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

As part of the promotion, KFC is offering a free Fried Chicken Bucket with any $15 order and introducing new Fried Pickles with Comeback Sauce or ranch. The brand is also revamping its image and ...

Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

KFC U.S. has officially declared it’s entering a comeback era, and it’s starting by giving away free fried chicken. The company, which is celebrating its 75th anniversary this year, wants to move ...