As the Blue Jays head to the World Series, Canadian brands are jumping in with merch, events, and fan-first campaigns. Here’s how they’re showing up.

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell , digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, ...

When hundreds of marketers came together in Halifax this spring, SocialEast 2025 felt less like a conference and more like a reunion. Over three days, ideas flowed from the stage to the coffee lines, ...

From a full house in Halifax to fresh AI training, Canadian marketing is moving fast. Here’s your weekly roundup of the stories and shifts shaping the work we do. Two-day program with 15+ sessions and ...

As Differo’s Will Yang shared, “Branding is how you make other people feel about you.” That emotional impact, on social, in ads, and even in-person, happens instantly. “The human brain makes a trust ...

It’s been a massive week for Spotify advertising in Canada. In just two days, both Amazon DSP (globally) and Yahoo DSP (globally, with big implications for Canada) announced integrations that open up ...