Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions.

As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human ...

You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and ...

Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.

Landing in the inbox is no longer a guarantee — it’s a privilege earned through consistent, trustworthy practices. As you ...

Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting ...

Google will be removing more search features in the coming months, but it has not disclosed the full list of which features.

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across ...

Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.