Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to ...

As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an ...

Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic planners took notice when a target was put on their backs. And nothing topped ...

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.​ ...

AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a ...

The breakthrough is the result of a collaboration between Dentsu Lab and long-term client partner NTT, Inc., one of the world's largest technology and communications companies. Together, they set out ...

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”. Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate ...

With phone scams in South Korea reaching alarming levels, the Korean National Police Agency (KNP) is enlisting the public's help to fight back in a new campaign. Created by Cheil, 'Voice Wanted' is a ...