As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

Marketers who see brand building as an end in itself are mistaking the work they do for the results it delivers.

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

The rules of content are being rewritten, fast. AI is reshaping how brands plan, create, and deliver experiences. Marketing ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...

As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

Charlotte Lock steps into the role of senior vice-president, customer and marketing at Boots UK, following the departure of former UK CMO Pete Markey in June.

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

Across an eight-week period, purchase intent among those exposed to TV ads fell 14% on average versus 26% for social media, ...