As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

The deal would see ITV sell its terrestrial channels and streaming business to Comcast, bringing together two of the UK’s biggest TV advertising platforms.

Marketers who see brand building as an end in itself are mistaking the work they do for the results it delivers.

The rules of content are being rewritten, fast. AI is reshaping how brands plan, create, and deliver experiences. Marketing ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

Charlotte Lock steps into the role of senior vice-president, customer and marketing at Boots UK, following the departure of former UK CMO Pete Markey in June.

As Moneybox celebrates its 10th anniversary, founding marketer Charlotte Oates wants to make the wealth management brand a ...

Marks & Spencer claims the business is on the road to recovery following its £300m cyberattack, with plans for a loyalty ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

Amid a challenging consumer backdrop, McDonald’s is focusing on what it can control - driving value, menu innovation and ...

Across an eight-week period, purchase intent among those exposed to TV ads fell 14% on average versus 26% for social media, ...