Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the media industry with an accurate view of who’s using them.

How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how. Audio has a special intimacy with listeners and taps into certain reward centers in our ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Explore cómo dos marcas encuentran el equilibrio entre las actividades de creación de marca y las campañas basadas en los ...