Coca-Cola stays the brand then sets the mood for the holiday season. The message lands the same way the product does: crisp, comforting and unmistakably classic. The 175-year-old newsroom turns ...

AI has become the new gatekeeper of discovery. To win in 2025, brands must appeal to both audiences: the people who buy and ...

The impact on the advertising market will be substantial, regardless of the outcome. A consolidated Sky/ITV, if such a merger ...

Reaching Gen Z has become one of marketing’s hardest challenges and Bauer believes Discord’s early success offers a clue why.

Wedding bells are ringing for Kevin the Carrot and his bride-to-be, Katie, but Aldi’s latest Christmas ad proves their road ...

A1 Sauce is out to prove that meatloaf still has it.

BlueChew is kicking off a multi-spot TV campaign in early November that treats men’s health like something you can actually ...

By the numbers, AI-driven search referrals account for less than 1% of traffic this year. The statistic positions AI search ...

Reuters has launched its first brand campaign in its 175-year history. The film, ‘Pure News, Straight from the Source,’ was ...

Sheraton Hotels & Resorts is tucking guests into a childhood favorite this season. Partnering with Wieden+Kennedy New York ...

After recording eight consecutive years of profit and landmark revenues, The Independent is past merely discussing digital ...

In the meantime, opinions swirl and predictions fill up LinkedIn. But with many marketers opting for a cautiously optimistic ...