The Shift in Automotive Loyalty: Tracking Hybrid and BEV Buyers' …
Aug 19, 2024 · Removing Tesla from the mix causes a drastic shift, with loyalty to the fuel type dropping to 47% and brand loyalty falling to 42%. These numbers are more in line with hybrid …
2024 U.S. Automotive Brand Loyalty Study | J.D. Power
TROY, Mich.: 25 Sept. 2024 — Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation …
Automotive Brand Loyalty Rises as EV Preferences Shift
Jan 13, 2025 · Meanwhile, hybrid vehicles are gaining traction, with loyalty jumping 5 percentage points to 52% in 2024 compared to 2023. However, EV loyalty saw a slight dip, falling from …
Vehicle Brand Loyalty—A Mid-year 2025 Snapshot
To determine a loyalty rating, data in the loyalty methodology indicated the percentage of garages that acquired a vehicle of the same model or brand. A more than 50% loyalty rate proves …
The Shift in Automotive Loyalty: Tracking Hybrid and BEV Buyers' …
Aug 19, 2024 · Removing Tesla from the mix causes a drastic shift, with loyalty to the fuel type dropping to 47% and brand loyalty falling to 42%. These numbers are more in line with hybrid …
What's fueling U.S. consumer interest in hybrid vehicles?
Nov 26, 2025 · Discover why hybrid vehicle adoption is accelerating, how loyalty is shifting, and how brands can capitalize on rising demand across U.S. markets
Toyota Leads 2025 Automotive Brand Loyalty Study
Oct 2, 2025 · Tariffs have introduced greater volatility into new-vehicle shopping behavior. Despite this, automotive brand loyalty remains strong for reputable brands. Toyota and Honda …
Brand Loyalty Almost at Pre-Pandemic Levels | auto connected car …
Aug 12, 2025 · The loyalty rate represents the percentage of garages acquiring a replacement vehicle of the same brand. A score above 50% is considered a strong indicator of customer …
Automotive Loyalty Awards Highlight GM and Tesla's Customer Retention ...
Feb 26, 2025 · General Motors and Tesla lead the pack in customer loyalty, showcasing innovative strategies to retain buyers. As the automotive market faces new challenges, their …
Car Brand Loyalty Shifts in 2025 as Shoppers Embrace New Choices
Why Are Car Buyers Switching Brands More Often in 2025? Discover the reasons behind declining brand loyalty in the auto industry and which automakers are winning or losing the …