The Beach Boys quote Smokey Bear in their 1964 song "Drive-In": "If you say you watch the movie you're a couple of liars / and 'Remember only you can prevent forest fires'".

Smokey’s “Only You Can Prevent Wildfires” message is almost identical to when he was created in the 1940s, while his PSAs have continued to evolve through the years. The PSAs make …

After more than half a century of warning about the danger of forest fires, in 2001, to reflect the reality that some fire was ecologically beneficial, Smokey’s message was changed to “Only …

Oct 11, 2023 · Smokey Bear is always reminding those driving past, “ Only you can prevent wildfires.” That’s his message, and it often means you’re in a national forest or any number of …

Aug 9, 2019 · During his 26-year tenure at the zoo, Smokey Bear became a national icon—and the words “Only YOU Can Prevent Forest Fires” a nationally known catchphrase.

Aug 9, 2019 · On November 7, the Smokey Bear Historical Site in New Mexico will host “Smokey Bear LIVE: Only You Can Prevent Wildfires,” an interactive webcast in which participants can …

Aug 6, 2024 · Since 1944, Smokey Bear has inspired Americans of all ages to protect our forests with fire safety tips. For decades, children and adults alike have taken to heart his iconic …

Aug 9, 2024 · Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the beloved park ranger hat-wearing black bear who utters …

Dec 10, 2025 · In the early 2000s, Smokey's saying was changed to "Only you can prevent wildfires" to promote the fact that fires are not limited to forests, but affect other lands and …

Aug 9, 2025 · Since 1944, Smokey has reminded us that “Only YOU can prevent wildfires,” and his message is more important than ever,' the National Interagency Fire Center stated.