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Payless proved that people buy the brand, not the product
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Execute on Instagram: "Payless successfully demonstrated the influence of branding on consumer perception by opening a fake luxury store named "Palessi" in Los Angeles. They sold regular $20 shoes for $600 by presenting them as designer items and inviting influencers to shop. This marketing stunt illustrated that perceived value often surpasses actual product quality in purchasing decisions. Let us know your thoughts below ⬇️ - Follow @execute"
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