GTM strategy for B2B companies: the step-by-step guide 9-step framework | FullFunnel.io
GTM strategy for B2B companies: the step-by-step guide 9-step fram…
Sep 30, 2022
fullfunnel.io
Your go-to-market (GTM) strategy should know where your customer is and help them get where they need to go. In our exclusive interview, Maninder Sawhney, SVP of Digital GTM & Sales at Adobe, emphasizes a digital-first, journey-aware GTM model that blends tech and human insight. | Adobe for Business
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