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Dr Russell Zwanka explains What is Category Management and the 8 Step process.
2:20
YouTubeLearning Evolution
Dr Russell Zwanka explains What is Category Management and the 8 Step process.
Watch as Dr. Russell Zwanka, Director, Food Marketing Program and Associate Professor for Food Marketing at Western Michigan University explain Category Management and the 8 step process. This is just one of dozens of microlearning training and marketing videos included as part of the WMU Food Industry Research and Education Center (FIRE ...
5.9K viewsJul 19, 2022
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