🎙️ SBA 526: From Lead to Loyalty - The BAS Sales Cycle Explained Selling to owners is different and more powerful. In episode 526 of the Smart Buildings Academy Podcast, we dive deep into the owner direct BAS sales process, from targeting your ideal accounts to closing deals and supporting long-term relationships. This episode is for sales professionals ready to move beyond quoting and toward real consultative selling. If you’re ready to increase margins, influence scope, and create lasting cus
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